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Moz Pro

SEO research and campaign tracking from a trusted search brand

PricingPaid
CategoryAll-in-one SEO
Data checkedtoday
Listing status● Verified
Overview

What is Moz Pro?

Moz Pro combines keyword research, rankings, competitive analysis, backlink data and site crawling in one campaign workspace for teams building repeatable organic search programs. Its documented capabilities include Keyword Explorer, Rank tracking and Site Crawl.

Moz Pro belongs in the diagnostic part of the SEO workflow. It helps teams move from a large set of URLs and technical signals to a smaller, prioritized set of issues that can be investigated and assigned.

Best forIn-house SEO teams, consultants and agencies responsible for site health.
Primary workflowTechnical auditing and diagnosis
Delivery modelHosted SEO software or managed web application
Pricing modelPaid

Product preview

Moz Pro product screenshot
Capabilities

What it helps you do

01
Keyword Explorer

Use keyword explorer during discovery, when the team gathers evidence before deciding which opportunities, queries or competitors deserve deeper work.

02
Rank tracking

Use rank tracking to establish a repeatable baseline and surface changes that deserve investigation instead of relying on occasional manual checks.

03
Site Crawl

Use site crawl to turn site-level data into specific findings that can be reviewed, prioritized and handed to the person responsible for implementation.

04
Link Explorer

Use link explorer to turn site-level data into specific findings that can be reviewed, prioritized and handed to the person responsible for implementation.

Workflow

How Moz Pro fits into the work

01

Keyword Explorer

Use keyword explorer during discovery, when the team gathers evidence before deciding which opportunities, queries or competitors deserve deeper work.

02

Rank tracking

Use rank tracking to establish a repeatable baseline and surface changes that deserve investigation instead of relying on occasional manual checks.

03

Site Crawl

Use site crawl to turn site-level data into specific findings that can be reviewed, prioritized and handed to the person responsible for implementation.

Decision guide

What to know before choosing

A good fit when

  • You need support for All-in-one SEO and Keyword Research in a defined workflow.
  • The workflow is important enough to justify evaluating a paid product and its current plan limits.
  • You can accommodate the product’s documented setup and integration model.

Verify before adopting

  • Confirm which capabilities are included in the current paid offering and whether usage limits apply.
  • Check integrations, export options and how the product fits your existing reporting or publishing process.
  • Validate the depth and scale of link explorer for your team.
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