Reptor
Tracks what news, social channels, reviews, search results and AI assistants say about an organisation
Reptor follows what is said about an organisation across news outlets and the journalists behind them, social channels, review platforms, positions in search, and broadcast on radio and television. Alongside those it queries ChatGPT, Perplexity, Gemini, Claude and Google AI Mode continuously and stores both the answers and the sources they cite, which is what makes AI visibility measurable rather than anecdotal. The judging is done by AI agents rather than a keyword rule set: they filter the incoming stream, select the mentions that genuinely concern the organisation, score sentiment on each one, rank what needs attention and write the summaries. Images get a written description of what is in the frame and the spoken audio in video and broadcast is transcribed, so what is said off the page is searchable too. Reptor is built in Amsterdam, keeps its data on European servers and works white-label for communications and PR agencies. Plans start at EUR 129 per month with a seven day trial.